Twice a year Medellín’s shops offer the best brands at knockdown prices.
Requesting a discount is so interwoven with Medellín’s business culture that it’s no surprise that the city celebrates an official season of bargain hunting twice a year called Medellín es una Ganga.
Indeed, would-be buyers often assume prices have been inflated in order to incorporate the inevitable request for a discount. While sellers often offer the discount before it is elicited in order to cut to the chase.
Historians have speculated this is because early settlers in Medellín were Spanish Jews fleeing the inquisition and that their fierce independent business minds are still apparent to this day.
Whatever the origin – one needs to learn to play the game – or one gets played. That is, except for twice a year, when the city celebrates Medellín es una Ganga and prices are discounted in advance.
Or are they? Better ask for a discount just to be sure.
Medellin es una Ganga
Cra. 43A, 14-109, Of 102, El Poblado
(+57 4) 312 7923
www.asocentros.com.co
